Introduction to Smart Tips Consultants
Smart Tips Consultants is an independent market research and advisory services firm. We understand that the decision to enter, evolve and expand in a market is complex and unstructured. We support clients with insights into their brands, customers and markets.
Who we are
Smart Tips Consultants is a market leader in B2B research and growth strategy consulting across a diverse set of industries across Middle East and Africa.
We specialize in market entry strategy, market intelligence and partner search & selection.
BUSINESS LINES
INVESTMENT RESEARCH
Brokerage, Hedge Funds, IRPs, Investment Banks, Asset Managers
BUSINESS ADVISORY SERVICES
Corporate, SMBs, Start-ups, PE/VC firms, Consulting firms, Government, Associations
PATENT RESEARCH
Corporate, Start-ups, Law firms, Private Equity, Universities
VALUATION SERVICES
Private companies, PE/VC firms, Investment Banks
FACT FILE
- Strong 750 projects delivered + globally reputed client base
- team comprising of Qual and Quant Researchers, CAs, MBAs, Engineers, CFAs, and other qualifications
- Smart Tips Consultants operates out of Dubai, Riyadh and Harare servicing clients across Middle East and Africa. We are further supported by Associate Offices in Baghdad and Tehran.
Our market research & advisory expertise: Industry sectors
Smart Tips Consultants is a specialist market research and advisory services firm working across a diverse set of industries with a focus on research-led advisory work.
TELECOM
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Wired
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Wireless
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Equipment
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DTV
TRANSPORT
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Automobiles
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Air / Sea Freight
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Railroad
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Logistics
CHEMICALS
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Petrochem
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Organic
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Inorganic
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Fine & Special
RETAIL
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Grocery
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Electronics
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Pharmacy
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E-Commerce
INDUSTRIAL
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Manufacturing
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Packaging
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Textiles
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Capital Goods
LIFE SCIENCE
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Biotech
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Pharma
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Hospitals
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Devices
METALS
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Mining
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Ferrous
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Non-Ferrous
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Precious
FINANCIAL
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Banking
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Insurance
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Asset Mgmnt
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Micro Finance
ENERGY
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Green Energy
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Oil & Gas
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Oilfield Services
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Utilities
REIT
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Buildings
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Building Services
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Construction
CONSUMER
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F & B
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Apparel
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Appliances
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Luxury
LEISURE
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Hotels
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Restaurant
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Equipment
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Gaming
SERVICES
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Education
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Outsourcing
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Publishing
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Advisory
HIGH TECH
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Electronics
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Silicon
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Computing
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Internet
GOVT
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Competitiveness
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Country
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Local
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Regional
AEROSPACE
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Aircraft
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Equipment
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Materials
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Offset
Involving analysis of market and competition dynamics in over fifteen countries.

- AFRICA
- South Africa
- Morocco
- Egypt
- Zimbabwe
- Senegal
- Algeria
- Ghana
- Nigeria
- MIDDLE EAST
- UAE
- Saudi Arabia
- Bahrain
- Oman
- Kuwait
- Qatar
- Yemen
- Levant
RESEARCH & CONSULTING SOLUTIONS
MARKET ANALYSIS
- Existing products / markets
- New products & markets
- Competition analysis
- Diversification studies
BUSINESS PLANS
- Business plans for divisions or group companies
- JV partner identification
FINANCIAL FEASIBILITY
- Techno-economic feasibility reports for evaluating project attractiveness
- Due diligence reports
STRATEGY SUPPORT
- Portfolio strategy
(businesses to grow or exit) - Balanced Scorecard
- Budget Planning
ORGANIZATION INITIATIVES
- Organization structure
- HR systems & processes
- Diagnostic audits for performance improvement
PROCUREMENT RESEARCH
- Identify suppliers for raw materials and consumables from low cost countries
- Obtain / negotiate prices from suppliers through formal ‘RFI/RFQ’ process
TRANSACTION ADVISORY
- Valuation & due diligence
- Capital structuring
- Drafting PPMs
- IPO prospectus / Pre-IPO investment notes
OTHER AREAS
- Analytics
(e.g. retail sales data) - Satisfaction surveys
- Sector & country reports
- Company profiles
Why Clients Partner With Us?
Smart Tips Consultants CLIENT PROFILE IN MENA REGION<br />
- Strategy Houses and Big 4s
- Nearly fifty ‘family groups’ in GCC (all ranked among the top 100 companies / groups in GCC)
- Several large and mid-sized Corporates in GCC & MENA countries across sectors
- Multinational firms with presence in GCC
- Local and international consulting firms in GCC & MENA countries
- 30+ Private Equity and Financial Advisory firms in GCC and other MENA countries
- Government agencies in GCC
DOMAIN EXPERIENCE IN MENA REGION
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Utilities | Clean Energy |
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Banking & Finance |
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Healthcare |
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Travel & Tourism |
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Education |
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Retail |
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Auto Sector |
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Consumer Products |
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Infra | Constn | RE |
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Packaging & Printing |
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Oil & Gas |
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Chemicals |
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Metals & Mining |
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Construction Materials |
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Industrial Machinery |
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Our specialist primary research capability
Smart Tips Consultants has deep capabilities and extensive experience in conducting primary interviews across several countries in the MENA region
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CHALLENGE
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Smart Tips Consultants APPROACH
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Data Availability |
• Access to all major data sources in region (Zawya, MEED, SAMA, Gulfbase, etc) • Deep knowledge of which sources to rely on for which analysis • Effective use of internal knowledge to leverage extensive prior experience |
Primary Research |
• Emphasis on primary research in many projects from research approach perspective • Ability to conduct F2F interviews |
Language Barrier |
• Use of translators to deal with information in Arabic, and also for primary research • Smart Tips Consultants has full time Arabic speaking employees, and can hire additional interpreters on contract basis for short periods, if required |
Project Planning |
• Adoption of suitable engagement models to cope with all above challenges • Regular check points and redundancy planning to deal with exigencies • Leverage existing relationships / network in region for primary research |
Primary Research – MENA Region
Smart Tips Consultants Capabilities
Access to industry professionals in region
Large & growing database of industry professionals – includes respondents to previous surveys, professional network of our employees and managers in 125+ strong client base
Identifying more ‘experts’ – as required for new projects
Established and proven processes in place e.g. searches in databases like Hoovers, LinkedIn or ‘cold calling’ target firms to identify right ‘experts’
Phone interviews …. cost effective and efficient option
Globally, primary research is increasingly done over face to face and over the phone and we have faced very few challenges in successfully adopting the same approach for the MENA region
Where required and specifically budgeted for, our analysts fly down to specific countries for conducting field work
Alliance partners in MENA region
Strategic alliance with field-work agencies in Egypt, and Morocco for conducting B2B / B2C interviews