Giving CRM clarity to charity

Giving CRM clarity to charity Improving CRM systems in the charity sector. Smart Tips spent seven weeks working ‘pro bono’ with a national charity, helping them to better integrate a CRM platform into their daily operations. With users disengaged – and little...

A whispered promise of success

A whispered promise of success Making sure your CRM system does what it says on the tin. When properly implemented, the CRM (Customer Relationship Management) system can be a real game-changer for your business; a catalyst for better ways of working, driving sales,...

Managing a CRM organisational change

Managing a CRM organisational change Improving efficiency in the quote-to-cash process. Providing bandwidth infrastructure is a thoroughly modern business service – and a highly complex one. When this provider of bandwidth services in 38 cities realised their profits...

Balancing demand with resourcing

Balancing demand with resourcing Professional services automation with Kimble implementation. How does a business service organisation ensure current and future demand for its services is met with the right level of resourcing needed to deliver those services? Context...

Global sales pipeline visibility

Global sales pipeline visibility Using CRM to drive performance in global events. Providing your sales and marketing teams with the customer insight they need can empower them to improve efficiency and increase revenue. Context When many of your staff simply avoid...